The Very Group has significantly bolstered its senior leadership team by appointing Paul Stafford as the new Head of Retail Media for Very Media Group. Stafford, formerly the Head of Retail Media at Superdrug, brings over 18 years of extensive experience in brand, digital marketing, and retail media to his new role. His appointment signals The Very Group’s commitment to expanding its retail media offering and enhancing its appeal to brand partners.
Key Takeaways
- Paul Stafford, previously at Superdrug, has been appointed Head of Retail Media at The Very Group.
- Stafford was instrumental in launching Superdrug’s Optimo retail media network.
- His role will focus on shaping long-term strategy, enhancing brand relationships, and forging new partnerships for Very Media Group.
- The appointment coincides with the launch of Very iD, an enhanced first-party data solution.
A New Era for Very Media Group
Paul Stafford’s arrival marks a strategic move for The Very Group as it aims to elevate its retail media proposition. Stafford is tasked with being the "driving force" behind Very Media Group’s next phase of growth. His responsibilities will encompass developing the network’s long-term strategy, nurturing existing brand relationships, and establishing new strategic partnerships. This initiative aligns with Very Media Group’s ambition to become the preferred multi-category retail media network for brands.
Leveraging Experience and Data
Stafford’s extensive background includes a key role in launching Superdrug’s Optimo retail media network. He also brings experience from previous roles at PepsiCo and Virgin Media. Very Media Group, which launched in partnership with SMG in 2024, is an evolution of the company’s existing retail media efforts. It combines the online retailer’s in-house creative capabilities with a unique blend of personal, shopping, and financial data to deliver insight-led campaigns for major brands.
Enhancing Brand Partnerships with Very iD
Jessica Myers, Chief Customer Officer at The Very Group, expressed enthusiasm for Stafford’s appointment, highlighting the strong foundations already in place with over 12 years of experience in the retail media space. She noted that Stafford’s expertise, combined with the new enhanced first-party data solution, Very iD, will empower brand partners to achieve greater success in their campaigns. Stafford himself commented on Very’s "bold marketing activity" and its data-first approach to customer success, expressing excitement to contribute to Very Media Group’s continued growth.
Sources
- Very Media Group names Paul Stafford as head of retail media, Retail Sector.
- Very Media Group strengthens leadership team with appointment of Paul Stafford, Retail Bulletin.
- The Very Group poaches former Supedrug retail media boss, Retail Week.
- The Very Group poaches Head of Retail Media at Superdrug, TheIndustry.fashion.
- Very Group hires Superdrug boss to head retail media, DecisionMarketing.
