Fashion retailer Sosandar has announced a robust performance in the lead-up to Christmas, with a 10% increase in revenue to £13.4 million for its third quarter ending December 31. The company attributes this significant growth primarily to a surge in its e-commerce sales, which saw a 27% year-on-year increase.
Key Takeaways
- Sosandar’s revenue grew by 10% to £13.4 million in Q3.
- E-commerce sales on its own platform increased by 27%.
- The brand is on track to meet full-year market expectations.
- Both new and existing customers contributed to the rise in order volumes.
E-commerce Fuels Revenue Growth
The strong performance in the third quarter was propelled by a combination of factors, including higher website traffic, improved conversion rates, and a greater number of orders from both new and returning customers. The company’s own website experienced a substantial 27% rise in revenue, underscoring the effectiveness of its online strategy.
In-Store Performance Also Encouraging
While e-commerce was the primary driver, Sosandar also reported an encouraging performance in its physical stores, with sales exceeding those of the previous year. This dual success across online and offline channels highlights a well-rounded retail approach.
Outlook for 2026
Joint chief executives Ali Hall and Julie Lavington expressed satisfaction with the continued positive momentum into the second half of the financial year. They highlighted improved margins alongside revenue growth and stated that the foundations are in place for sustained, profitable, and cash-generative growth. The company is optimistic about the prospects for 2026.
The retailer is now well-positioned to meet market expectations for the full financial year, buoyed by its successful e-commerce strategy and a positive outlook for the coming year.
Sources
- Sosandar boosted by surge in ecommerce sales, Retail Bulletin.
- Sosandar credits ecommerce growth with surging sales, Retail Week.
