UK video game retailer GAME has announced the closure of its remaining standalone stores after entering administration last month. This marks the end of an era for the once-dominant high street presence, though the brand will continue to exist online and within concessions in other retail outlets.
Key Takeaways
- All remaining standalone GAME stores are closing.
- The company has entered administration.
- GAME will continue to operate online and as concessions within Frasers Group stores.
- Long-time MD Nick Arran is departing.
The End Of An Era
GAME, a fixture on the UK high street for decades, has confirmed the closure of its last three standalone physical stores. This decision follows the company entering administration last month, a move that alerted creditors for the second time in just over a decade. The closure signifies the end of GAME as a distinct retail entity on the high street.
Continued Presence
Despite the closure of its standalone shops, GAME’s online store will continue to operate as normal. Furthermore, the brand will maintain a presence through over 200 concessions located within Sports Direct and House of Fraser stores, both of which are owned by the Frasers Group. This shift reflects a broader trend of retailers adapting to changing consumer habits and seeking omnichannel strategies.
A Winding Down
The closure is the culmination of a period of winding down for GAME. In recent years, the retailer has systematically closed stores as leases expired, shut down its headquarters, and moved staff onto zero-hour contracts. The company’s struggles are not new; it previously entered administration in 2012, leading to the closure of nearly 300 stores, before being acquired by the Frasers Group in 2019.
Historical Context
Founded in 1992, GAME was once a significant force in the UK’s video game retail landscape, growing through acquisitions of competitors like Virgin Games, Electronics Boutique, and Gamestation. However, in recent years, under Frasers Group ownership, the retailer has scaled back its pre-order business, trade-in programs, and reward schemes. Despite past assurances that gaming remained its core business, the economic realities have led to this significant contraction.
Sources
- UK retailer Game is closing its remaining standalone stores, after entering administration, Video Games Chronicle.
- UK Retailer GAME Closes All Standalone Stores As It Enters Administration, Nintendo Life.
