Card Factory has reported a mixed festive trading performance, with overall group revenues rising by 4.3% in the last two months of 2025. However, this growth was achieved despite a challenging consumer environment and a noticeable decline in footfall across UK shopping destinations, which impacted store sales.
Key Takeaways
- Total group revenue for the eleven months to 31 December 2025 increased by 7.3% to £541.6 million, boosted by acquisitions.
- Despite overall revenue growth, total store sales and like-for-like store revenue saw a decline during the crucial Christmas period.
- The company expects to meet its revised profit targets for the full year, forecasting adjusted pre-tax profit between £55 million and £60 million.
Festive Trading Challenges
During the critical Christmas trading period, Card Factory experienced a challenging consumer backdrop that contributed to softer high street footfall. This directly affected its physical stores, with total store sales falling by 0.8% and like-for-like store revenue declining by 1.2% year-on-year.
Revenue Growth Driven by Acquisitions
Despite the headwinds faced by its brick-and-mortar stores, the group’s overall revenue for the eleven months leading up to December 31, 2025, saw a significant increase of 7.3%, reaching £541.6 million. This growth was substantially supported by contributions from acquired businesses, notably Funky Pigeon, and its partnerships division. International operations in North America and the Republic of Ireland also performed in line with expectations.
Outlook and Strategic Focus
Card Factory anticipates delivering adjusted full-year pre-tax profit within the range of £55 million to £60 million, aligning with its revised guidance. The company remains committed to its value-led proposition, aiming to help customers celebrate life’s moments. Furthermore, its ‘Simplify and Scale’ programme continues to drive efficiencies and manage cost inflation effectively. The board expressed confidence in the group’s prospects and the ongoing momentum of its growth strategy, while acknowledging the uncertain outlook for the UK high street.
Sources
- Card Factory festive trading impacted by lower footfall, Retail Bulletin.
- Card Factory ‘on track’ despite challenging conditions, Retail Week.
- Card Factory revenues rise 7.3% despite Christmas trading hit, Retail Sector.
